PORTFOLIO
Content writing, storytelling, media relations.
COOP
One of the largest and oldest retailers in the country, this brand shapes the cultural landscape of Switzerland. In the Coop malls, cultural initiatives and interactive games attract a wide audience thanks to Hypertext's targeted communication.
THE PRESS RELEASES FROM THE VOLKILAND SHOPPING CENTRE ARE AIMED AT PEOPLE OF ALL AGES AND BACKGROUNDS.
The events department of the shopping centre has many great ideas.
From family challenges, underwater worlds, creative workshops and talent shows to interactive games and treasure hunts, Hypertext accompanies the implementation of these ideas with appealing content writing for all communications channels, and with the dispatch of media releases. Short stories by Martina Knecht serve as the basis for multimedia games that tour the Coop malls all over Switzerland. The Dragon and Treasure Island (2022), for example, served as a basis for a big treasure hunt with a life-size dragon automaton and a writing competition leading to an audiobook > read press release (DE)
Client: Centro Coop Tenero, Einkaufszentrum Coop Volkiland, 2018-2023
Role: CONTENT WRITING | STORYTELLING | MEDIA RELATIONS